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Newton Consulting Group Inc. is one of the world's leading business communication and brand strategy consulting company that provides brand strategy, brand consultancy services and branding solutions to create brands of the future.
Headquartered in New York, Newton Consulting Group has its operations in Massachusetts, Arizona, New Delhi and Bangalore. The Newton team is led by a panel of the best brand consultants who surpass 200 years of cumulative experience in building brands and organizations. Our philosophy - 'I know that I don't know', is in alignment with the belief that every business, brand or the prescribed brand promotion strategy; is a result of thorough research, analysis and diagnosis.
At Newton, we offer Brand Consulting, Market Research, Brand Strategy, and our speciality Brand Cloning Training services to our clients. With a customized solutions approach aided by insights from our unique research methodologies, we are able to achieve our client's brand strategy development, brand positioning, product positioning, product development, advertising strategy and go-to-market needs.
We correct & connect using research, analysis, diagnosis to prescribe the right route for your brand success.
Using unique analytical tools like BUD, Mind Mapping & Consumer Science methodologies, Newton diagnoses the client's business challenges, analyzes their business needs, prescribes the best brand strategy and offers branding solutions for success. In addition to brand consulting services, we hand-hold our clients in the brand strategy implementation and execution.
Simply put, these tools are used to study, analyze and interpret the potentials' thought streams, beliefs and perceptions towards brands/products/services. The methodology adopted to create brand consulting strategies covers a detailed understanding of social persuasion, motivation triggers and decision-making process. A team of well-experienced business and market research analysts leads the Newton Research & Analysis Wing.
The epicenter of our brand consulting services lies in the psychological approaches adopted by Newton in a practical scenario to understand the situation at hand. Thereafter, we develop effective and quantifiable strategies for the client, based on a complete comprehension of the consumer / potential thought driven by analytics & predictive behavior metrics.
The laid out brand consultancy involving brand strategy, product strategy, product postioning, creative brand development, digital marketing, public relations services and PR campaigns using traditional and non traditional mediums and media; guarantees to deliver 100% connectivity and relativity with the target audience.
So, whether it is internal customer brand engagement, brand promotion, product promotion, business diversification or creating a brand or product from inception; we rely on Newton analytics and analytical approach to achieve success.
Being rated by our customers as one of the best brand positioning and brand advertising companies, we conceptualize, visualize & create design for effective brand communication development.
Newton believes that every plan needs to be backed with the right imagery that communicates the end objectives to the target audience. To support the creation of branding and advertising communication, Newton's creative agency wing has a full-fledged in-house creative design team sitting out of India which handles the entire gamut of the creative designing process. This is a captive division to support the brand consultancy services.
We conceptualize, visualize and develop sensory appealing branding concepts, advertising designs and creative campaigns for brand building campaigns, digital marketing campaigns, and advertising strategy.
The advertising strategies developed by Newton's creative agency wing are marvels that precisely connect with your desired target audience.
Digital platforms are equally important for brand transformation and digital marketing strategies need to be closely tied to the business objectives. As an integral part of brand consulting, Newton's web wing has the acumen and resources to be one of the best digital marketing agency across the world. A decade old in existance, Newton's Web Wing is one of the top digital branding companies that offers the best digital marketing services for different industries. Our expertise as a top digital brand consulting firm; we have the kndowledge and experience to seamlessly integrate digital media advertising with traditional advertising to get effective results.
Our strength that is derived from our management consulting genesis lies in the ability to execute our plans with precision as a leading social media management agency.
Some of the key services offered under this wing are website development, content development for search engine optimization, and social media campagin development.
Identifies your business needs, opportunities areas, challenges and pitfalls through a futuristic point of view.
Develops a strategy to generate a value proposition that connects well with your brand's target potential.
Diagnoses the current condition and performance of your brand to derive the right business agenda.
Increases your brand's impact by aligning your internal stakeholders to communicate a synergized brand message.
Enables your businesses' entrance into a new market or industry, as per the diversification opportunity identified.
Targeting new and prospective customers by using psychographic profiles and analytical metrics to reach out.
Communicating USP to get subliminal recall with target audiences through an effective product positioning strategy.
Synthesizing information to conceptualize, develop a new marketable product, and launching in the identified markets.
Conceptualizing captivating brand names and logos, which attracts and appeals to your defined target potential.
Emboss a well-conceived statement, which helps differentiates, defines and conveys the true essence of your brand.
Showcase your brand's competency and credibility with compelling concepts, persuasive designs and content.
Distinctive scripts and visualization to present attributes of your business in a creative and informational way.
Create online credibility by having a strong internet presence through lucid imagery, distinct designs and SEO friendly content.
Focus and highlight the elements of your brand with photo realistic 3D visualizations and animation experiences.
Tap deep into consumer emotions with appealing concepts using various mediums to promote your brand or products.
Influence the purchase decision of consumers at point of sale and add value to your products by creating appealing packaging designs.
Plan and enable your website to be recognizable by search engines, in order to organically build traffic to your website.
Evaluates your brand's digital address traffic behavior by using data for improvising the website performance at work.
Utilizing social networks to increase your brand's online reputation, gain recall and attain better customer engagement.
Employ engaging audio-visual campaign on digital platforms like YouTube, Facebook and Twitter to gain brand recall.
EVER EVOLVING, INNOVATIVELY BRILLIANT!
Executive Director - International Operations
Consulting Specialty - Fashion, Style & Personal Care Vertical
A Mathematics Degree Holder & a Global fashion & style business Icon, Doris Pooser is Executive Director - Newton International Ops and Founder Member of Newton Consulting Group. As a renowned brand consultant, Doris brings to Newton over 25 years of global experience and has handled key offices and senior management portfolios including being the President, CEO and founder of AIS Marketing Services, Inc, New York. Her immense knowledge in strategic brand consultancy has been a key factor for the growth of Newton Consulting Group.
Doris is member of The Fashion Group International, and The Accessories Council. Doris operates from offices in US, China & India and is a resident of New York City and Scottsdale, Arizona.
Doris has created a revolutionary Proprietary Personal Profile® an online personal advisory and shopping tool, available in the US, India and China, providing advice and product recommendations for consumers based on their physical characteristics and individual needs.
The resulting data warehouse with 150 data fields allows to provide target advertising, sampling opportunities and promotional programs as well as to generate an in-depth consumer report for use in product development, inventory control and consumer predictive behavior for manufacturers and retailers.
Doris Pooser is an avid reader as well as an award winning, world-renowned author of nine best-sellers worldwide.
Executive Board Member
Specialty- Healthcare, Medical & Wellness
An Executive Board Member of Newton Consulting, Marshall is the CEO and Founder of Areo-di-namics, a Medical Consulting and Product Development Company with multiple patents for its devices. Heis also the Chairman of the Scientific Advisory Board of Medrobotics, and on the Scientific Advisory Board of Arrimex, and Coti2.
Dr. Marshall Strome served on the Recombinant DNA Advisory Committee and the Gene Transfer Safety Assessment Board for The National Institute of Health-US for four years
In addition to serving on Boards of Medical Organizations, globally and a recipient of hundreds of honors and awards, Dr. Marshall Strome is a Medical Superhero has been included in the Guinness Book of World Records (Medical Heroes) Millennium Edition and is listed in Who's Who in Medicine and The Best Doctors in The United States of America. He continues his medical practice, consultations and presents lectures, internationally.
Dr. Strome in the past has served as Senior Surgeon at Brigham & Women's Hospital, Boston, Massachusetts; Coordinator at Harvard Medical School; and Chairman and Professor at Cleveland Clinic Head and Neck, Ohio. While at the Cleveland Clinic, he performed the first total human laryngeal transplantation, developed a new endoscopic approach for laryngeal cancer, performed the first robotic laser surgery for laryngeal malignancy and developed new surgical procedure for aspiration.
Executive Board Member
Specialty: Marketing, Experiential & Public Relation
Karen has over 20 years of experience in marketing, merchandising and public/ media relation space & is the President of The Accessories Council, a non-profit national advocacy group that represents some of the biggest names in the industry. Karen is a visionary and sets goals for organization she works. She consults and is responsible for 16 mega experiential annual events including the esteemed ACE Awards.
Karen has a wide experience in the experiential marketing and as the Director of Event Marketing for QVC, she was responsible for bringing some of the shopping Mecca's most wildly successful programs and products.
Karen has a wide experience in the experiential marketing and as the Director of Event Marketing for QVC, she was responsible for bringing some of the shopping Mecca's most wildly successful programs and products.
Currently, she is an executive producer for 'Avec Eric', a show on PBS featuring chef Eric Ripert of Le Bernardin, Crown Consumer Brands, Estee Lauder Companies, and QVC. Karen has consulted for companies in the likes of Miramax Films, Always In Style, ElyseRyan Jewelry, HCI Direct, Tracy Reese to name a few.
Karen has many professional affiliation and holds key offices as being Founding Member/ Accessories Council, Board of Directors in the Gibson Foundation, Advisory Board Member-Laboratory Institute of Merchandising, Co-Founder/ Brain Barter & holds a Diner Chair in the Chabad's Children of Chernobyl.
Executive Board Member
Specialty: SFX, 3D & Film Production.
Daniel A. Johnson's early involvement in Production Technology and 3D animation for Film and Television set the foundation for the industry as we know it today. With a Masters in Computer Graphics Animation from the New York Institute of Technology in the mid 80's, Daniel was scouted to work for Digital Effects Inc, one of the first CGI special effects companies in America, working on projects for Disney and other Famous Hollywood Film studios
Some of his credible works include, The Navigator, Tron, and over 20 advertizing commercials to his credit during that period. Since 1984, Daniel has worked on projects with global companies as The Mill, Nice Shoes, AT&T, Time Warner, Disney, Manhattan Advanced Digital, Data Motion Arts and Image Group to name a few.
Daniel has directed and produced many computer graphic commercials and interactive projects for companies and brands such as People Choice Awards, Rolex, Pizza Hut, Estee Lauder and CNN News. Post achieving credible heights in his career USA, Daniel spent five years in Europe as a Media & Technology Consultant for Pixibox France and Thompson Digital Military Software Group.
Daniel was one of the first individual to deploy V.O.D. (Video On Demand) over IP and followed that concept through to the founding of V.O.D.U.S.A. where he functioned as the V.P. of Business Development and as an equity partner. He is also the founder and partner in boutique interactive web media agency called 59 Souls Inc. New York City.
Executive Board Member
Specialty - Human Resource & Customer Care
Mel Warriner brings to Newton Consulting Group three decades of expertise and has delivered research based internal customer and work force solutions to a diverse range of enterprises. Mel served as Vice President at Disney, Gallup and Marriott and provided critical stage leadership for eight private equity ventures (green fields and consolidations) in the service sector. The foundation of his work is rooted in brand differentiation and company culture as gateways to enhanced business performance.
Mel has contributed signature elements to strategies and business models for 15 (Fortune 500 and Private) brands and brand extensions in the retail, hospitality, healthcare industries. He directed 12 Human Resources teams at the unit, region, division and corporate levels, from green field startups to global, multi-site functions.
As an independent researcher and in collaboration with Gallup, Zogby and other firms, Mel's market and organization research fueled the creation of proprietary marketing, human resources and customer services applications including customer affinity profiles on 150 global brands. Mel Warriner work is cited in such best sellers at First, Break All the Rules, Fit In, Identity Zones, The Value Profit Chain and The Scientific Basis of Integral Medicine.
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